Privacy Policy

Effective date: 2026-02-09

This Privacy Policy explains how LemonOrNot ("LemonOrNot", "we", "us") collects, uses, and shares personal data when you visit the LemonOrNot marketing website at lemonornot.com and its language variants (the "Website").

1. Data We Collect on This Website

When you browse or interact with this Website we may collect the following data:

1.1 Car Listing URL You Submit

When you paste a car listing link into the input field and click "Get free first check" (or any similar call-to-action button), the URL you entered is transmitted to the LemonOrNot web application (app.lemonornot.com) as a URL parameter. We also record the hostname of the submitted URL for analytics purposes (e.g. "ss.com"), but not the full listing URL, in our analytics events.

1.2 Cookies and Similar Technologies

This Website uses the following cookies and browser storage mechanisms:

• Google Analytics 4 (GA4) – We use Google Analytics 4 (measurement ID: G-PXH63N87FV) to understand how visitors use the Website. GA4 sets cookies (such as _ga and _ga_*) to distinguish unique users and sessions. These cookies collect information including pages visited, time spent, referral source, approximate geographic location (derived from IP address), device type, browser type, and screen resolution. Google may process this data on servers outside the European Economic Area. For more information, see Google's Privacy Policy.
• Cross-domain linker – GA4 is configured to link sessions between lemonornot.com and app.lemonornot.com, so that your visit to this Website and your subsequent use of the web application can be understood as a single user journey.
• Session storage – We store a randomly generated session identifier (lon_marketing_session_id) in your browser's sessionStorage. This identifier is used only to group your interactions during a single browsing session for analytics purposes. It is automatically deleted when you close the browser tab.

1.3 Analytics Events

We record interactions with the Website such as page views, button clicks (e.g. which call-to-action you clicked), and navigation events. Each event includes the page path, page language, a session identifier, and a timestamp. These events are sent to Google Analytics 4 and stored in the browser's dataLayer.

1.4 Technical Data

When you visit this Website, your browser automatically transmits technical information such as your IP address, browser type and version, operating system, screen resolution, and referring URL. This data is collected by our hosting provider and by Google Analytics.

1.5 Third-Party Resources

This Website loads resources from third-party services. When your browser requests these resources, the third-party provider may receive your IP address, browser information, and referrer data:

• Google Fonts (fonts.googleapis.com) – used to load the Inter typeface.
• Tailwind CSS CDN (cdn.tailwindcss.com) – used for page styling.
• unpkg CDN (unpkg.com) – used to load the Lucide icon library.
• Google Analytics / Google Tag Manager (googletagmanager.com) – used for analytics as described above.

2. Purposes and Legal Bases (GDPR)

We process the data described above for the following purposes:

• Providing the Website – delivering page content and processing the car listing URL you submit (legal basis: legitimate interest).
• Analytics and improvement – understanding how visitors use the Website so we can improve it (legal basis: consent, via the cookie banner).
• Security and abuse prevention – protecting the Website from misuse (legal basis: legitimate interest).

3. Sharing and Processors

We share data with the following categories of service providers, only as necessary to operate this Website:

• Hosting and content delivery providers.
• Analytics providers (Google Analytics).

We do not sell your personal data to third parties.

4. International Transfers

Some of the third-party services listed above (e.g. Google) may process data outside the European Economic Area. Where required, we rely on appropriate safeguards such as standard contractual clauses or adequacy decisions.

5. Data Retention

Analytics data is retained according to the default Google Analytics retention settings. The session identifier in sessionStorage is automatically deleted when you close the browser tab. We do not maintain user accounts on this Website.

6. Your Rights

If you are in the EEA or UK, you have the right to:

• Access your data.
• Correct or update your data.
• Request deletion of your data.
• Restrict or object to processing.
• Data portability.
• Withdraw consent at any time (e.g. by clearing cookies or using the cookie settings on this Website).
• Lodge a complaint with a supervisory authority.

To exercise your rights, contact info@lemonornot.com.

7. Cookies Management

When you first visit this Website, a cookie consent banner is displayed. You can accept or decline non-essential cookies. You can also manage cookies at any time through your browser settings. Disabling cookies may affect analytics functionality but will not prevent you from using the Website.

8. Children

This Website is not intended for children under 18, and we do not knowingly collect data from children.

9. Security

We use reasonable technical and organizational measures to protect personal data. No system is perfectly secure, and we cannot guarantee absolute security.

10. Changes to this Policy

We may update this Privacy Policy from time to time. If changes are material, we will provide reasonable notice on this page.

11. LemonOrNot Web Application

When you click a call-to-action button on this Website, you are redirected to the LemonOrNot web application at app.lemonornot.com. The web application is a separate service with its own Privacy Policy and Terms of Use. Please review those documents before using the application.

12. Contact

Questions about this Privacy Policy can be sent to info@lemonornot.com.

13. Controller

LEMONORNOT

Registration number: CR0135941

Address: Stunisi 7 linija, Stunisi, Latvia, LV-2167

Email: info@lemonornot.com